Jason Avery, a general contractor specializing in kitchen and bathroom remodels, suggests finding contractors at trade-related events. Join Construction partners at Tampa Bay or the National Association of Remodeling. Attend venues on Chambers of Commerce, BNI groups, and Home Depot. Actively engage with potential partners or clients in these places. Before asking for referrals, build your rapport first. Socialize with architects or interior designers before discussing future partnerships, projects, and rates.
Top 4 Ways to Get Contractor Leads (Without Using Door-to-Door Marketing)
Ways to get contractor leads:
- Improve SEO
- Utilize PPC advertising
- Network to promote your services
- Post projects on social media
Use SEO to get leads for your contractor website and rank higher on search engines. Search for high-volume keywords such as “general contractor”, “best contractors for home additions in [city]”, or “landscaping contractors”. To boost local SEO, optimize your Google My Business (GMB) profile and verify your listing. Post your services and customer reviews for credibility.
Utilize PPC advertising to generate immediate contractor leads. Target specific locations to find the right audience. According to Improvado, a 2019 Factual report reported that 78% of marketers saw an increase in response rates after adopting geo targeting ads and location-based marketing. To minimize wasted ad spend, exclude areas where your business doesn’t operate.
Post contractor projects on social media to attract a larger audience. In a Sprout Social study, home improvement and construction content see a 22.4% higher engagement rate than industry posts on social media. Answer questions on comment sections or host live sessions so users can know your services better. Post timelapse videos of bathroom renovation and an infographic about DIY tips for roof leaks.
In this article, we discuss the top ways to get contractor leads. We mention key factors when using a lead generation website such as lead management, lead quality, and platform reviews.
1. Improve contractor SEO
Improve SEO with optimizing your Google My Business (GMB) profile. Rank your website for local searches like “kitchen remodel in [city]” or “best contractors in [city]”. According to SEMrush, construction businesses capture 60% of all clicks for location-based queries when appearing in the top three local search results. Regularly post updates about new projects, industry insights, and promotions. Getting leads may be difficult at first. But doing SEO for your website and GMB displays your expertise so people know you’re ready for business.
Focus on targeting local keywords for on-page SEO. This makes sure your contact information and services are accurate across the web. Relevant keywords to use include:
- Emergency repair
- Industrial construction
- Basement finishing
- Drywall contractor
- HVAC contractor
- Insulation contractor
When using local keywords, create a content strategy that includes relevant topics for your niche. Naturally, add your keywords in blogs, descriptions, service pages, reviews, and case studies. Show your knowledge as a contractor by creating high-quality content. Below are blog topics to publish on your site:
- Effective communication strategies for contractors and clients
- Latest trends in construction materials
- Benefits of energy-efficient windows
- Best practices for concrete pouring
- Ways to write effective proposals for construction projects
Get backlinks to boost SEO rankings. Having high-quality websites linking to your website tells Google that your site shares reputable information. List your business on contractor directories such as Yelp, HomeAdvisor, Angi, and Houzz. Submit press releases about finished projects to feature services on local news sites.
2. Utilize PPC advertising to attract contractor leads
Utilize PPC advertising through Google Local Service Ads (LSAs). These are pay-per-lead that have a “Google Guaranteed” badge when appearing at the top of search results. According to BrightLocal, contractors report an average cost per lead that's 30% lower than traditional Google Ads when using LSAs. Also, LSAs work best for contractors, doing plumbing, roofing, painting, HVAC, and remodeling.
Before doing PPC, understand the business well. Reach out to commercial clients to know keywords that they use when searching for contractors. Check if the conversion tracking is accurate by measuring calls and form fills. Expect low conversion rates if your website doesn’t produce good traffic. On your website, show the services you offer and update contact information. Also, monitor the number of clicks you get and the search terms.
Ed Stapleton stresses the importance of strategic budgeting in PPC campaigns. He advises contractors to align their spending with market conditions to increase effectiveness. Google Ads is more effective than HomeAdvisor or Angie’s List because it attracts clients who need immediate services. For example, a water damage client secured a $30,000 project and a contractor landed a $10,000 job through Google Ads campaigns.
Chuck the Contractor says to focus on specific locations to avoid wasting budget during Google Ads campaigns. Apply keyword precision to make sure ads are displayed to users with high buying intent. To enhance engagement, include location-specific terms in both landing pages and ads. The key metric for success when doing Google ads is the number of generated leads instead of clicks or impressions.
3. Network to promote your contractor services
Start networking with local business groups to connect you with property owners and real estate professionals. Do subcontract work for builders, remodelers, or homebuilders’ associations. In a National Association of Home Builders survey, subcontractors secure 29% more contractors than non-members when maintaining memberships in local homebuilders’ associations. Look for Google BNI (Business Networking International) in your area. You’ll receive access to referrals, industry insights, and exclusive projects. Engaging with a referral group is important for business growth.
Attend industry conferences or home shows to interact with potential clients. If you’re a general contractor, mention services like home construction or renovating commercial spaces. But if you’re a specialty contractor doing flooring services, promote installing tile, carpet, and hardwood. Then distribute your business cards or flyers to make follow-ups.
The goal of networking is to build good relationships with clients. Offer high-quality services to people for posting positive reviews about your business. Having a good reputation online boosts trust and attracts a larger audience. Create Also, seek guidance from other contractors with years of experience.
A Redditor mentioned that networking is doing your job well. Catch up with potential business partners or clients through drinks or dinner. Show them you’re willing to help them with the services they need. Strengthen local partnerships by recommending people for roles where they’re a good fit.
4. Post contractor projects on social media
Post before-and-after photos of successful contractor projects on social media. According to HomeAdvisor Pro, contractors receive 47% more direct inquiries when sharing before-and-after project photos on social platforms than those who only post finished works. Optimize your accounts on Facebook, Instagram, YouTube, and TikTok. Below are creative ways to market your services to a larger audience:
Be active on Facebook and look for users asking “Does anyone know a contractor who can help with..”. Send them a private message introducing your services and contact information. Join local Facebook groups to know various concerns and preferences of potential clients.
Jordan Harrison says to understand who your audience is before tailoring relevant information. Actively interact with your audience through participating in discussions and responding to comments. Post personalized content through sharing “Epic Fail” videos to provide entertainment and curiosity. Also, encourage happy customers to participate in video testimonials. Highlight their experiences and the reasons for choosing your services.
What are key factors to consider when using a lead generation website for contractors?
- Cost vs. return on investment (ROI) - Check if the price per lead is relevant for your average job value. Look for subscription costs and sign-up fees. If the platform’s worth the investment, track how many leads convert into jobs.
- Lead quality vs. lead volume - Some platforms generate leads that are just browsing. When focusing on a specific niche, choose platforms that bring homeowners looking for immediate services.
- Lead management - Choose a user-friendly interface to effectively track potential customers. Use automation features such as email follow-ups or SMS to increase conversions.
- Platform reviews - Having a strong review profile boosts conversion rates from leads. Platforms like Angi and Houzz accept client testimonials for credibility.
Using a lead generation website builder is more affordable than using platforms like HubSpot, Leadpages, or OptinMonster. It has features including contact forms, appointment booking, and live chat. Customize service pages for home renovation, basement finishing, kitchen remodeling, attic conversion, or deck building.
What is the best website builder to get contractor leads?
The best website builder to get contractor leads is Snapps.ai. It's a drag-and-drop platform with widgets such as contact form, calendar scheduling, and chat. These make it easier to market your services to potential clients. Use built-in SEO tools to rank your site on search results. Add relevant keywords like “new home construction”, “insulation contractor”, “commercial contractor”, or “subcontractor”. Also, use social media integrations to post website content on Facebook, Instagram, YouTube, and TikTok.
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To get water damage leads online: Focus on local SEO Set up a Google Business Profile (GBP) Join local Facebook groups Work with pay-per-call websites Apply for Local Service Ads (LSA) Run ad campaigns As a water damage contractor, you don't want to spend all your time chasing leads. This is why you should start using online lead-generation strategies. These will bring leads to you. Local SEO boosts your website and Google Business Profile to rank higher on Google. So whenever someone searches for 'water damage repair in [your city]', your business will be one of the first to show up. An Oxford study found that 51% of users click the most relevant top result, becoming quality leads. A Facebook page lets you network and promote your services in local community groups. Members use these groups to ask for recommendations, find services, and share reviews. If you're known in the group, people will recommend you - or introduce your services yourself. Facebook is also a great place to run targeted ads. Pay-per-call websites and Local Service Ads generate leads for you. However, they're a bit expensive. Still, you don't need to spend time marketing your services. Just pay them, and they’ll send quality leads your way through calls or messages. In this article, we look into these 6 online strategies to get water damage leads. We give you inside knowledge, expert tips, and great advice. We also show you how to convert your lead calls into paying clients.