Adam Zwingler recommends choosing a professionally designed layout for your construction website. According to Saleshandy, 75% of users view the credibility of a business based on their website design. Customize pages for your services, client testimonials, and image galleries. Use branding elements, such as colors, logos, and images. Maintain branding in your website so visitors can be familiar with your business. Add your contact information and email address so customers know where to reach you.
Top 4 Ways to Get Commercial Construction Leads (More Efficient Than Cold Calling)
Ways to get commercial construction leads:
- Use bidding platforms
- Network to grow your business
- Maintain a professional website
- Post projects on social media
Bidding platforms generate leads by collecting various commercial construction projects. Showcase your portfolio, services, and credentials to potential partners and clients. Some platforms filter leads depending on industry type, project size, budget, and location. This makes it easier to bid on projects that resonate with your expertise.
Networking with developers, property owners, and architects can get more construction leads. According to Global Information, 73% of contractors say that attending industry events increases their chances of having new projects. Show your credibility through showing up on industry events and promoting your services. Give free consultations or collaborate on design-build projects to build trust.
Construction Marketers recommends focusing on one goal when using social media for construction. Determine if you want to achieve client engagement, hiring, or brand positioning. Define your content strategy using three pillars: People, projects, and purpose. Attend online networking events, post team achievements, and highlight employee spotlights to prioritize career growth. For projects, post completion milestones, unique features, and new contracts. Lastly, highlight your company’s purpose based on values, workplace culture, and mission.
In this article, we discuss the top ways to get commercial construction leads. We mention the best SEO practices, such as doing keyword research, tracking performance, and building high-quality backlinks.
1. Use commercial construction bidding platforms
According to Construction Dive, contractors find 37% more relevant projects using specialized bidding platforms than general job boards. Choose from industry platforms like Dodge Construction Central, Construction Bid Source, or BidClerk. These platforms grant access to various projects. When managing solicit bids or subcontractor bases, use BuildingConnected for more bidding opportunities.
Create a profile on bidding platforms to post past projects, licenses, and certifications. Update your profile to add client testimonials for credibility. Get your business on bidding lists or bid package notifications. This helps you understand the project requirements of potential clients.
A Redditor mentioned to keep on bidding. The more you bid, the more likely you’ll get a job. The construction industry is very competitive. Highlight unique capabilities to give you an edge over other commercial construction companies.
The Blue Book is great for commercial construction companies looking for bidding. You’ll need to create a profile for potential clients to discover your business. Contact all the large general contractors in your area. Then bid directly to them for your specific types of construction services.
2. Network to grow your commercial construction business
Network through attending trade shows or industry-specific events. Meet suppliers, subcontractors, and potential clients or partners. According to Construction Executive, contractors secure an average of 3.7 new business relationships when regularly attending industry events. Optimize your LinkedIn profile to connect with industry professionals. Share photos or videos of completed projects. Mention services you offer such as interior finishing, site preparation, and structural farming. You network to ease the life of the project. This means grabbing lunch with people you want to work on a project with. Contact stakeholders, architects, engineers, and inspectors.
Aside from industry professionals, network in your community as much as possible. Do personal interactions or use Facebook to connect with vendors and community groups. Donate and participate in sponsorship events, charity events, or educational workshops. Ask vendors what construction projects they usually hear to give them the best services.
The better the connections and deals you make, the more you’ll get referred. Networking is also a great way to attract more customers. Having good relationships with general contractors can lead to them recommending your services to their clients. Visit communities often so people will remember your brand identity. Don’t forget to give your social media platforms or email address to send follow-ups.
3. Maintain a professional commercial construction website
Maintain a professional website to publish a strong portfolio of commercial construction leads. Add high-quality images of successful projects. Create service descriptions for lodging accommodations, design and planning, large-scale, and medical facilities. Establish credibility through customizing pages for case studies and client testimonials. According to Website Planet, construction websites see a 31% higher conversion rate when featuring at least 5 detailed client testimonials than those without social proof.
Your website is usually your clients’ first impression of your business. So, you want it to have user-friendly features like fast-loading speed and easy navigation. Using a website builder is more affordable than hiring a web developer. You get what you pay for tools relevant to construction companies.
Optimize the title page and headings when setting up your site. Specify what you do and think like your customer. Customize dedicated service pages for roofing, siding, remodel, framing, and subcontracting. To deliver personalized content, learn the needs of your target audience. Below are blog topics to write for your construction website:
- Ways to avoid disputes in commercial construction projects
- Difference of design-build and design-bid-build
- Primary considerations for building a medical office
- Benefits of green building in commercial construction
4. Post commercial construction projects on social media
Post past projects and progress updates on social media to get more construction leads. Showcase before-and-after videos of office buildings, warehouses, and retail spaces. Tag architects, suppliers, or developers when sharing partnership content. According to a study by ConstructConnect, posts tagging project partners receive 27% higher click-through rates and 3.2 times more shares than non-tagged content.
When improving your social media presence, know the questions your customers often ask. Remember that content comes down to what your customers want. Use Quora or Google Trends to read customer views or experiences. To engage with them, create accounts on Reddit, Facebook, Twitter, or LinkedIn. Answer their questions on comment sections, host live sessions, and provide your contact information for follow-ups.
Jesse Lane says using a smartphone is enough when doing content creation for commercial construction. Start with recording simple videos and make careful editing before publishing. Monetize your content through coaching programs or products like templates and spreadsheets. Nurture warm leads through offering free resources for email addresses. Post behind-the-scenes of challenging projects, team interactions, and podcasts. Lane recommends posting 1-3 times per week and batch filming multiple videos at once.
What are best SEO practices to attract commercial construction clients?
- Do keyword research - A website builder for SEO has third-party integrations for finding relevant terms. Use SEMRush or Google Keyword Planner for targeting high-intent keywords. Select keywords like “commercial construction contractors near me”, “industrial warehouse builders”, or “retail space construction company”.
- Optimize website for SEO - Create service pages for renovation and tenant improvements, design-build, or foundation work. Improve on-page SEO on title tags, meta descriptions, headings, and image alt texts.
- Build high-quality backlinks - This increases your site’s authority and improves ranking on search engines. Build backlinks from reputable sites in local business networks and construction industries.
- Track performance
- Use Google Analytics and Google Search Console to monitor SEO performance. Continually adapt to new strategies and stay up to date with SEO’s best practices.
What are the benefits of doing commercial and residential construction services to get leads?
- Wider market reach - Gives more stable revenue streams and decreases your vulnerability to economic fluctuations. If one sector witnesses a downturn, you’ll always have a back-up sector to continue gaining profit.
- Enhanced brand recognition - Working on various projects boosts your company’s visibility. Offering commercial and residential services highlights your expertise.
- Long-term growth - Serving two or more sectors gives a stronger foundation for the future of your company. This makes it easier to form partnerships and manage referrals.
Having a website is a great way to get commercial and residential construction leads. It’s a centralized platform for available services, contact information, and testimonials. Add service pages for alarm systems, flooring, electrical, and home remodels. Using a website builder is better than hiring a web developer. You don’t need coding experience to use lead generation features like contact forms, appointment bookings, and email.
What is the best way to get commercial construction leads?
The best way to get commercial construction leads is using a website builder. It’s user-friendly, flexible, and provides affordable pricing plans. Use relevant features like portfolio, service descriptions, team member profiles, and image gallery.
Snapps.ai is the best website builder for commercial construction. You can drag-and-drop widgets including contact form, location map, phone, and calendar scheduling. Its AI Writing Assistant and SEO tools enhance blogs to rank your site on search engines. Use social media integration to promote your business on Facebook, Instagram, YouTube, and TikTok.
Recent Articles
Ways to get leads for home improvement: Utilize PPC advertising Build partnerships Establish a professional website Put yard signs
Learn the top 4 effective ways to generate moving leads without buying them. Implement these strategies to boost your business and attract more customers.
To get water damage leads online: Focus on local SEO Set up a Google Business Profile (GBP) Join local Facebook groups Work with pay-per-call websites Apply for Local Service Ads (LSA) Run ad campaigns As a water damage contractor, you don't want to spend all your time chasing leads. This is why you should start using online lead-generation strategies. These will bring leads to you. Local SEO boosts your website and Google Business Profile to rank higher on Google. So whenever someone searches for 'water damage repair in [your city]', your business will be one of the first to show up. An Oxford study found that 51% of users click the most relevant top result, becoming quality leads. A Facebook page lets you network and promote your services in local community groups. Members use these groups to ask for recommendations, find services, and share reviews. If you're known in the group, people will recommend you - or introduce your services yourself. Facebook is also a great place to run targeted ads. Pay-per-call websites and Local Service Ads generate leads for you. However, they're a bit expensive. Still, you don't need to spend time marketing your services. Just pay them, and they’ll send quality leads your way through calls or messages. In this article, we look into these 6 online strategies to get water damage leads. We give you inside knowledge, expert tips, and great advice. We also show you how to convert your lead calls into paying clients.